Community Market Research

Finding the right communities to engage with, sponsor, or acquire can be a complex and time-consuming process. Community Market Research (CMR) is a specialized service designed to help businesses, investors, and organizations uncover and analyze relevant communities across both digital and physical spaces. This service provides a comprehensive market overview, ensuring that clients make informed decisions before investing in community-driven strategies.

Why Community Market Research matters?

Communities are the backbone of brand loyalty, networking, and industry influence. However, identifying the most valuable communities isn’t always straightforward. Many are hidden, private, or require insider knowledge to access. Without proper research, companies risk investing in the wrong networks or missing out on strategic opportunities.
CMR helps organizations:

• Map the entire landscape: From mainstream platforms to hard-to-find niche groups, we compile a thorough market overview.
• Identify high-value communities: Not all groups are equal. We filter out low-engagement communities and highlight the most impactful ones.
• Assess sponsorship & acquisition potential: Understanding which communities align with business goals before committing to sponsorship or acquisition.
• Avoid wasted investment: Ensure that every euro spent contributes to meaningful engagement and ROI.

What’s included in a Community Market Research?

A CMR report provides a structured overview of all relevant communities in a given niche, industry, or market segment. This includes:

• Public Digital Communities: Comprehensive lists of active and relevant groups on platforms like Facebook, LinkedIn, and Skool.
• Private & hard-to-find communities: Research into invite-only or less visible communities on platforms like Slack, WhatsApp, Telegram, Discord, and specialized forums.
• Real world communities: Identification of key conferences, professional associations, business clubs, and other offline networking groups.

• Engagement & influence analysis: Insights into community size, activity levels, engagement rates, and overall influence.

• Strategic recommendations: Tailored suggestions on which communities to engage with, sponsor, or potentially acquire.

Who can benefit from Community Market Research?

• Businesses looking to sponsor communities: Ensure sponsorship funds are invested in the most relevant and high-value groups.
• Investors & acquirers: Identify acquisition targets among digital or real-world communities with growth potential.

• Marketing & PR teams: Find the best communities to build relationships, generate leads, and increase brand awareness.

• Founders & entrepreneurs: Gain an understanding of the competitive landscape and potential collaboration opportunities.